Naturally, it’s worth asking: Where do all these Amazon returns go?Īmazon sellers and retailers could place them back on virtual shelves. This is convenient for customers but can be a hassle for retailers. It shouldn’t surprise that nearly 49% of U.S. Online purchases account for 30% of all returns, while physical stores receive only 8.9%.

The top reasons that consumers return online orders are: 20% get damaged merchandise, 22% receive products that look different and 23% the wrong item. In total, $102 billion worth of merchandise was returned online. ECommerce returns have more than doubled between 20.